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AI. DIGITAL MARKETING STRATEGIES FOR ENTREPRENEURS

Gain Basic Digital Marketing Knowledge

(Top Business Philosophy, Lessons And Strategies To Accelerate Growth And Transform Your Business Digitally).

When the world is changing, it’s time to change your world.

This book has all the components you need to know to grow your business digitally to that great height.

Who is this book for ?

This book is for Innovators and Entrepreneurs

The Preface

We live in a super-connected digital world and as such, advertising and marketing are no longer what it used to be. This is especially true due to the rise of social media, which has changed how businesses communicate with potential and existing clients.

In this digital dispensation, your marketing strategy is the series of actions that help you achieve your company goals through carefully selected online marketing channels. These channels include paid, earned, and owned media, and can all support a common campaign around a particular line of business.

Digital Marketing is expanding and evolving faster than ever. Marketers can now create unique advertisements and personalized messages for each individual customer in real-time. This involves using artificial intelligence technologies to analyze individual behaviors to figure out which creative elements will entice a shopper to return and make a purchase.

Whether it’s through social media, a website, or other means, digital marketing strategies can make a significant difference in your organization’s marketability and profitability.

With any business, return on investment is a crucial statistic used to evaluate profitability.

In simplest terms, digital marketing means marketing your products and services using the internet and digital media as the medium.

Some businesses think marketing is optional, with the impression that it is possible to build a business, perform and excel without even a digital platform like building a website.  Technically, yes, but you will be missing out on immense business growth and opportunities, not to mention returns on your investments.

Digital marketing is sort of an umbrella term that includes all the modern marketing strategies.

This book informs businesses about marketing strategies that involve reaching out to the target customers through online marketing (Internet, mobile phones,) and social media marketing (Instagram, Facebook, Whatsapp, Twitter, Youtube, LinkedIn) and other digital media.

This is a vast field and can be quite overwhelming if you’re new to the realm of digital marketing. Digital marketing strategies for entrepreneurs provides readers with a comprehensive guide to digital marketing basics, we are going to have an in-depth discussions and reveal:

  • Why your business needs digital marketing,
  • How to take control, manage and protect your digital real estate
  • Plus the essential components of a successful business website.

The book will equip you with all the digital marketing basic knowledge you’ll need to create a successful digital marketing strategy for your business.

Artificial intelligence (AI) is a topic throughout this book reflecting the growing importance of this issue, both in terms of its applications and different strategies that small-medium or large enterprises can implement.

Huge corporations have inculcated AI into their systems and are quite satisfied with the improvements, but SMEs are still not sure about potential use cases of AI for them, because they question if it can really bring a change in their business processes.

Artificial Intelligence isn’t just for companies with billion-dollar budgets.

Artificial intelligence is a very important tool for marketers as it removes the occurrence of human errors like delay, biased approach, and other petty errors. According to Facebook’s artificial research scientists, artificial intelligence systems are going to be an extension to our brains the same way cars are extensions to our legs.

You don’t need to know how the technology of a microwave works to use it – it is simply a tool.  We are now entering the same phase with Al, thanks to the huge influx of no-code, point-and-click tools. AI Will become a widely used utility by everyone, regardless of technical background. As a result, most of the AI applications in the coming years will be built by people with little or no Al training.

Hence this book attempts to address the prominent use cases of AI in  marketing and also aims to establish the future scope of artificial intelligence in various marketing activities.

You will learn in the book that Social Media is crucial to the success of any company’s digital marketing strategy. Despite this, brands of all kinds and sizes are not using this tool to its full potential. Many business owners struggle with implementing an effective social media marketing strategy that drives sales. Although the number of “follows”, “likes” and “shares” is still important, the credibility of a brand is distinguished by far more than just this.

Today, social media requires a unique set of skills whereby brands need to fully understand the needs of their audience. The longer you wait, the more you have to lose.

When done effectively, social media marketing can lead to more customers, more traffic, and more engagement. Having a social media presence without an active social media marketing strategy can be just as catastrophic for your business as having no plan at all.

I’ve put together Social Media Marketing Strategies you need to implement, whether you are a young entrepreneur or a well-established brand.